Innovatus Advertising | Strategy

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Strategy

Innovatus provide clients with strategic marketing consultancy built on years of experience and market insights.

Constant testing, planning and adjustment ensures our clients point of difference is always working as effectively as possible to generate the greatest return on their investment.

Integrated marketing & communications strategic planning

Some brands are consistent and some brands are all over the place. We help you look at the WHOLE picture and ensure your efforts are actually effective.

Marketing strategy

We ensure that your brand has a solid and effective overall game plan for reaching people and turning them into customers. Then we develop the roadmap that will guide us to your goals.

Brand strategy

Derived from your Business Objectives, we support you in defining your brand DNA, its potential and the direction you should take to reach it. Together we answer the most critical questions for your brand: what, how, where, when and to whom you communicate your brand with.

Market research

From customer needs and expectations to competitive landscape and market position we help you understand it all while gaining valuable insights through out the life of your brand or business.

Integrated campaign development

We utilize a variety of channels (ATL, BTL, Online, Through-the-Line) to tell one story. Your brand story. This is the only way to help your audience recognize your brand and engage with it fast.